За да изкарвате пари, трябва да развиете някаква дейност (бизнес) в интернет, която да ви носи приходи. Приемаме, че сте мотивирани достатъчно за да стартирате бизнес в интернет. Че вече имате идея за такъв бизнес и търсите начини за реализирането й.

Казано по друг начин, тук ще разгледаме не какво да правите за да печелите пари в интернет, а как да го правите.

От техническа гледна точка, трябва да имате собствено присъствие в интернет. Това е съдържанието, което трябва да публикувате онлайн. Съдържанието може да бъде текст (думи, цифри, знаци, формули, таблици...), графики (снимки, рисунки, чертежи, схеми), видео, звук.

За да стане достъпно за клиентите ви, съдържанието трябва да бъде организирано с помощта на някоя система за управление на съдържанието (CMS).

Ето някои от най-разпространението системи: WordPress, Joomla, Drupal.

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